Hyundai Named a Best Global Brand for the Second Consecutive Year

Recently, it was announced that Hyundai had been ranked the 35th most valuable brand in the world according to global brand specialists Interbrand, marking the second straight year the automaker has come in at that spot. With a 5 percent increase in brand value, Hyundai retained its spot on the list and placed sixth in global automotive rankings.

This year marked a significant one for Hyundai Motor's future, as it has established a plan to expand into new automotive categories -- as evidenced by its goal to launch 15 eco-friendly vehicles by the year 2020, including the IONIQ Electric and an upcoming fuel cell electric vehicle. In addition, the company introduced its Kona compact SUV and the i30N to great acclaim across the globe.

By offering unique customer experiences around the world, Hyundai continues growing its brand identity and redefining the way people think of the company through sponsorships of art installations at the Tate Modern in London and the Los Angeles County Museum of Art.

In a press release, Wonhong Cho, Chief Marketing Officer at Hyundai Motor Company, commented, "Hyundai Motor aims to be a lifestyle brand rather than simply an automotive brand, so we are building on our ‘Modern Premium’ brand direction and moving into new automotive spaces that allow people to experience our brand value at every touch point. Our brand philosophy and blueprint for future mobility has resulted in the rise of our brand value and, in addition to quality, technology and price, our creativity and innovation will lead us to achieve sustainable brand growth in the future."

To discover why Hyundai has ranked so highly, visit our showroom at 4025 West Loop 289 in Lubbock and meet with a member of our knowledgeable team.


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